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HIGHLIGHTS

MOVE OVER SOCIAL MEDIA

Gen Z (and emerging Gen Alpha) now spend more time gaming than scrolling through social media, a seismic shift in digital attention.

MASSIVE PARTICIPATION RATE

Around 77% of Australia’s online population engages with video games, with nearly 90% of Gen Alpha actively gaming, a trend that mirrors Gen Z’s deep commitment to gaming.

MORE POPULAR THAN AFL

Gaming has overtaken traditional passions (like AFL) as the top engagement point in Australia, highlighting how deeply gaming resonates with younger audiences.

WHAT WE DO

  • STRATEGY & IDEAS

    We help brands find and earn their place in games culture. Through positioning and genuine cultural fluency, we define your role in the space and how you show up, building engagement that's authentic and credible.

  • EXPERIENTIAL

    Bringing your brand to life in the real world and online. Wherever your audience works, plays, or socialises, we build immersive experiences that turn passive awareness into lasting memory, and physical presence into emotional connection.

  • BROADCAST & CONTENT

    From live broadcasts and video to creator and social campaigns, we tell stories built for the platforms your audience already lives on, turning viewers into fans and advocates.

  • SPONSORSHIPS

    We create brand integrations that fans actually want. Across gaming, esports, and live events, we craft activations that feel native to the moment, driving real brand affinity rather than plays for attention.

  • GAMER INSIGHTS

    Fortress audience analytics reveals how gamers think, spend, and behave, informing every strategy and augmenting every campaign so your investment is guided by evidence, not instinct.

WANT TO PLAY?

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